Learning how to write better blog posts is one of the best things you can do if you are just starting with blogging.
Many of us just want to make the money but don’t really know how!
How To Write Better Blog Posts!
Before you start writing millions of blog posts here are some great things to watch out and improve on. I always try to better myself and learn from my mistakes.
Start and Finish Strong
Just as your introduction and conclusion should make an impact with your readers, you want the main body to be impactful as well.
Every section of your blog post should have valuable content, but if you are offering six ways to achieve something then save the absolute best tips for the first and last.
This way the opening tip will grab your reader’s attention, and the last one will leave them feeling completely satisfied.
Know who you are targeting.
In order to be successful you need to understand why you’re blogging.
Understand who is your reader as it relates to your business. If you have a really clear idea about who you’re writing for, it’s going to be easier to write your blog posts.
Your blog posts will be on target and on purpose. You won’t be meandering off into subjects that are irrelevant to your audience.
What do your readers want to read?
Always write with your reader in mind. Write as if you are answering the question “what’s in it for them?” Your readers are asking themselves all the time whether this blog is worth their time to read. You’re more likely to keep them interested if you’re “walking in their shoes.” Address your readers’ major issues and concerns. If you don’t know what they are, ask.
Oops! Keep editing!
I am a victim of this mistake but you should always edit your draft. Write short, declarative sentences and omit all unnecessary words.
Read and reread your posts before you publish it. Your blog writing will improve when you reread before publishing to be sure you have taken out all unnecessary words.
After you click the ‘publish’ button, you can go ahead and read your post again (if you have time).
Don’t forget your keywords in your headlines!
Write compelling headlines by using strategic keywords that are relevant to your topic. Keywords are often touted as gold by search engine optimization experts who want to charge you an arm and a leg for their services. But let’s make a complicated issue simple.
Put yourself in the shoes of your ideal reader. If this reader was searching Google for information or solutions to a problem, would she find you? Make a list of all the words or phrases she might use to search for you, your business, and your solutions.
Those are the keywords and key phrases that you want to use frequently on your blog. When you write a headline for your blog post, use these keywords. This alerts the search engines as well as your reader about what’s important in your post.
Your First Sentences Matters!
Write an optimized first paragraph using the same keywords you used in your post headline. Make your point right away rather than leading into it. Use clear keywords in the first sentence of the first paragraph, and then summarize them again before you close your blog post. Always close by asking readers for their comments.
Short and Spacey is Key!
When writing, keep paragraphs short. They should be one or two sentences at most and then break for a new paragraph. White space is your friend. Sometimes just one sentence can be as effective as a paragraph.
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You want lots of white space between paragraphs on your blog.
Remember, most readers are in a hurry. Text on a computer screen is also harder to read than text on paper. You want to make it as easy as possible for your readers to grasp your message quickly.
Bulleted Lists are Super Helpful!
Use bullet points and lists as often as possible. This makes your post easy:
- To read
- To scan
- To understand
- To remember
Research shows that people prefer things to be easily digestible and chunked down for them. It’s easier for them to remember your message if you’ve given it to them in a list of three to five items. Some online writing experts also recommend keeping lists to an odd number of bullet points, but the important part is to use lists whenever you can.
Stick to the Point
A common mistake that many bloggers make is inserting new information and advice in their conclusion. It’s like introducing an unnecessary cliffhanger to a well-climaxed movie scene.
This method can be jarring and unnerving to your readers; don’t do that.
Again, when writing the conclusion, and indeed your whole blog post, put yourself in the shoes of the readers. Let them know what they can accomplish once they go through the points that you have listed in your post. What their lives will be like if they follow your advice.
Cut out everything else that is fluff or off-topic.
Conclude with Motivation
You have almost made it to the finish line, and now it’s time to go out with a bang!
The conclusion of your blog post is where you provide motivational support to your readers and show them that you believe in them.
You can influence your readers by making them think that the goals listed in your article and the headline are attainable. You need to show them how far they have come after reading your post, what they are capable of achieving in the future, and what their life will look like once they follow the advice that you have listed in your post.
Give them a pep talk that will help them overcome their struggles and take that first step.
